_
Helping Massage Therapists Build a Business after Massage School
If you are searching for a massage therapy career niche, or the type of massage you want to specialize in, here are the steps to finding the "niche" that's right for you, finding classes you need to take, how to advertise and market niche services, and how to find specialty massage therapy jobs in your niche.
Choosing A "Niche"
Out of all the different types of massage therapy you have learned, choose the one that is most interesting and you would enjoy practicing on a regular basis.
And take it a step beyond that. What type of massage do you see yourself growing your business with, marketing to potential clients, or maybe even learning advanced levels over a period of a few years?
Or, what type of massage can you learn and then add your own techniques to make it a specialized "niche" that only you practice?
1. Create a Niche You Enjoy
If you don't like offering deep tissue massage, that should not be you niche specialty. But if you love helping folks who have been diagnosed with Fibromyalgia, then that should be your niche.
Learn all you can about Fibromyalgia, take all the classes you can find on how to give Fibromyalgia massage, and learn where to connect with Fibromyalgia patients.
If you enjoy facial massage, market this as your "#1 Add-on Service", or if Baby Massage is what you love, market to pediatricians who see infant patients everyday, and who talk to mothers that are searching for answers on helping their baby sleep through the entire night.
2. Find Continuing Education Classes
Getting the training to work in your massage therapy career niche may sound easy, but finding the right classes, that will teach you skills, proper techniques, and how to market your training is another story.
Search for "well-known" CE providers in the niche you wish to study. Those who are known to provide good instruction in the classroom or online are usually the instructors who provide all skills needed to begin practicing the massage specialty immediately, as well as provide information on how to market your services.
Then go a step further.
Find another CE provider who teaches the same course, but on a slightly different angle, and take that course too. Then, incorporate the two to create your own technique for that niche.
3. Market your Niche
Now that you found your niche, how do you market it?
After you obtained the proper training and skills to work with your niche, you must get the word out.
9 Tips to Marketing a Massage Niche
This book, Massage Therapy Career Guide for Hands-On Success by Steve Capellini is a great book for folks considering massage therapy as a career, choosing a massage therapy career niche, as well as those already in the massage profession. It gives guidance on how to become a massage therapist and what the profession is all about. It's full of great ideas and tips for creating a successful practice.
Use all of these steps to start promoting your massage therapy career niche, and watch the increased business increase your bottom line in no time.
About Me
A few things about me and the creation of Massage Education Guide....
After 20 years of practicing massage, I decided to create an online resource for those who want to learn about what to do after massage school....how to build a business from scratch, how to create a website that works for your business, how to create social media posts to engage clients, how to create Facebook Ads, effective SEO practices, and so much more.
I have spent thousands of dollars on advertising my business in newspapers, only to get a few clients, that may or may not return and become a regular customer, and it almost drained me financially.
Finding a way to build my business online for free became my only goal, and I spent many hours studying how folks grow a business with little-to-no money through social media.
Now, because of all I went through to grow my business, I teach the benefits of building an online space, easy SEO and social media tips, and how sales funnels are now the way to make an additional online income, and make life so much better!
What's my passion? Massage therapy always and forever is my love, but helping people learn how to grow an online business is a very close second!
So, let's build your business, your dream, and grow together!
New! Comments
Have your say about what you just read! Leave me a comment in the box below.