How to Grow a Business
9 Fast, DIY Ways to Get More Massage Clients

With easy, Do-It-Yourself tips on how to grow a business, you can quickly learn how to use social media, build a website, and use SEO (Search Engine Optimization), to get more clients to your business - the goal as we start the journey of having our own massage practice ...no boss, no time clocks, no commute.

9 DIY "Must-Haves" To Grow a Massage Therapy Business

1. Website

Websites attract new customers to your business, so that you make money, but they also introduce you to the world, and tell your story.

By being available 24/7, even when you’re not, it's like an “always-open” business support during and outside of business hours.

But, a website can do something else that is very important for you ... help convert more of your visitors to real customers.

It can be your number one tool for standing out in a crowd of competition. It’s not as hard to build anymore, or expensive, and you no longer need to be tech savvy to build a website.

Websites offer a better return on investment than any other form of advertising, and it's a great tax write-off. It also allows you to post testimonials about your business, offer pictures of the business (which makes people feel more comfortable walking in), and gives a list of your services and prices.

Learn more about how to build a simple website that attracts clients to your business.

2. Facebook Page

A page on Facebook can be the life blood of your business, and learning how to interact with your clients is critical!

Posts with Conversation starters help you engage clients on a personal level, as well as discretely find services and products they are interested in learning about for their health.

This helps you determine where your business will go in the future, what services you will offer, and how to best serve your current and potential clients.

Learn more FREE tips on  how to engage clients on social media.

3. SEO

Search Engine Optimization (SEO) is a process of improving the quantity and quality of  traffic (visitors) that comes to your website from the search engines. It targets unpaid traffic, rather than paid traffic. 

Unpaid traffic is called natural or organic traffic. Paid traffic (like Facebook or Instagram ads) is direct traffic, leading directly to your website. 

Learn more about FREE SEO tips that get clients for your Business.

4. Google My Business

This tool allows you to get ratings from already established clients, like testimonials, to help you get new referrals to your business.

5. Email List

Gathering emails of all you clients, and potential clients allows you to communicate easily and effectively, during holidays when you sell lots of gift certificates, and during slow times by offering specials or discounts.

6. Facebook Ads Know-How

What? Create Facebook Ads on your own, with no "expert" help, no $1K per hour guru doing it for me? Yep! You can do it easily with a super easy, step-by-step guide to show you how.

7. Conversation Starters

Nothing gets folks talking like social media conversations that allow them to share stories, or self-help tips, or new diet trends, or, more importantly for you, their favorite spa experience. It doesn't always have to be about massage, but get them talking and sharing 

8. Group Business Building - a guide that helps you grow your clientelle through other business

9. Add- on Services - Never underestimate the power of relaxing Add-on services that provide therapeutic, relaxation, and greatly enhance the massage experience!

How to Grow a Business with Social Media

In this day and age, any business that wants to succeed must go online.

With so many crazy things going on in the world, all the changes have affected the way people live and do business, and people go online and talk about it all the time.

So, why not be there too. Listen, have conversations, and suggest massage therapy as a way to relax and reduce stress.

Sure, there are other ways to unwind, but none as healthy, and good for your mind and body as massage. Talk about:

  • The benefits of massage
  • Types of massage
  • Essential oil benefits
  • Add-on services that create a deeper state of relaxation

It does not require a tech-savvy degree or pictures of a fancy spa, or even an unlimited marketing budget to talk to potential clients on social media, it only requires natural conversation, and then a clean, quiet massage room, and a therapist who's attention is focused on helping their client relax, rest, and heal. 


Add-On Services 

Add-on services help make more money in a business.

For a spa or massage therapy business, these services could be added and offer an extended time of relaxation.

  1. Body scrubs - can help soften skin, and make us feel prettier 
  2. Tub Soak with bath bombs, bath salts, or bubble bath - help us relax in the tub, while soaking and unwinding
  3. Hand and Foot Spa Treatments - help relax tired hands and feet, wrap in hot towels
  4. Face masks and facial massage -  call it a mini-facial, and use small, cold facial stones
  5. Essential oils - help relax the mind and body, use in diffuser or in massage oil/cream
  6. Scalp oil treatments - super relaxing and help hair feel stronger and healthier
  7. Facial Mist - hydrates face and refreshes facial skin before bed
  8. Hair Mask - creates softer, shiner hair and makes hair stronger to reduces breakage
  9. Lip Scrub and Balm - moisturizes lips after exfoliation, and anytime throughout the day
  10. Eyelash / Eyebrow Nourishing Serum - helps add needed vitamins and minerals to help grow hair of lashes and brows

How to Grow a Business with Essential Oils 

Some of the most natural, healing products used today are essential oils. They offer healing benefits that support our mind, body and spirit, allowing release of stress, anxiety and pain, and focusing on those benefits is how to grow a business.

  1. Peppermint  - soothes stomach issues like nausea 
  2. Bergamot  - helps skin conditions like eczema and acne
  3. Lavender  - encourages relaxation
  4. Eucalyptus - to loosen congestion in nasal passages and chest - great for relaxation too!
  5. Tea Tree - to help boost immune system
  6. Rose - to reduce anxiety
  7. Sandlewood - to calm nerves
  8. Chamomile - used for mood support
  9. Jasmine - helps relieve depression

The easiest, most innovative software for building a website, SEO, and sales funnels, and for growing a business is Groove.

Whether you want to learn how to build a business for yourself, or someone else, learning how to create your own website, how to do your own SEO, and learning how to use sales funnels is a must.

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About Me

A few things about me and the creation of Massage Education Guide....

After 20 years of practicing massage, I decided to create an online resource for those who want to learn about what to do after massage school....how to build a business from scratch, how to create a website that works for your business, how to create social media posts to engage clients, how to create Facebook Ads, effective SEO practices, and so much more.

I have spent thousands of dollars on advertising my business in newspapers, only to get a few clients, that may or may not return and become a regular customer, and it almost drained me financially.

Finding a way to build my business online for free became my only goal, and I spent many hours studying how folks grow a business with little-to-no money through social media.

Now, because of all I went through to grow my business, I teach  the benefits of building an online space, easy SEO and social media tips, and how sales funnels are now the way to make an additional online income, and make life so much better!

What's my passion? Massage therapy always and forever is my love, but helping people learn how to grow an online business is a very close second!

So, let's build your business, your dream, and grow together!