Massage school teaches massage, but learning how to grow a business takes time ...until now!
With a step-by-step checklist, you can quickly learn how to use social media, build a website, and use SEO (Search Engine Optimization), to get more clients to your business - the main goal as we start the journey of having our own massage business ...no boss, no time clocks, no commute.
Websites attract new customers to your business, so that you make money, but they also introduce your business to the world, and tell your story.
By being available 24/7, even when you’re not, it's like an “always-open” business support during and outside of business hours.
But, a website can do something else that is very important for you ... help convert more of your visitors to real customers.
It can be your number one tool for standing out in a crowd of competition.
It’s not as hard to build anymore, or expensive, and you no longer need to be tech savvy to build a website.
Websites offer a better return on investment than any other form of advertising, and it's a great tax write-off. It also allows you to post testimonials about your business, offer pictures of the business (which makes people feel more comfortable walking in), and gives a list of your services and prices.
2. Facebook Page
A page on Facebook can be the life blood of your business, and learning how to interact with your clients is critical!
Posts with conversation starters help you engage clients on a personal level, as well as discretely find services and products they are interested in learning about for their health.
Nothing gets folks talking like social media conversations that allow them to share stories, or self-help tips, or new diet trends, or, more importantly for you, their favorite spa experience. It doesn't always have to be about massage, but get them talking and sharing.
This helps you determine where your business will go in the future, what services you will offer, and how to best serve your current and potential clients. Our guide helps you learn to grow your clientele through other business connections also, with tips on how to easily engage with owners and other professionals.
Search Engine Optimization (SEO) is a process of improving the quantity and quality of traffic (visitors) that comes to your website from the search engines. It targets unpaid traffic, rather than paid traffic.
Unpaid traffic is called natural or organic traffic. Paid traffic (like Facebook or Instagram ads) is direct traffic, leading directly to your website.
Google My Business - This tool allows you to get ratings from already established clients, like testimonials, to help you get new referrals to your business - easy tips on how to grow a business using GMB to improve SEO fast!
Using specific step-by-step strategies for making connections on this social media platform allows you to get clients into your business that are professional, hard-working (stressed, tired, and needing to relax) individuals that need massage on a regular basis, and can afford your services.
5. Email List
Gathering emails of all you clients, and potential clients allows you to communicate easily and effectively, during holidays when you sell lots of gift certificates, and during slow times, by offering specials or discounts.
6. Facebook Ads Know-How
What? Create Facebook Ads on your own, with no "expert" help, no $1K per hour guru doing it for me? Yep! You can do it easily with a super easy, step-by-step guide to show you how to grow a business with Facebook Ads.
7. Add-on Services
Never underestimate the power of relaxing Add-on services that provide additional therapeutic relaxation, and greatly enhance the massage experience!
In this day and age, any business that wants to succeed must go online.
With so many crazy things going on in the world, all the changes have affected the way people live and do business, and people go online and talk about it all the time.
So, why not be there too. Listen, have conversations, and suggest massage therapy as a way to relax and reduce stress.
Sure, there are other ways to unwind, but none as healthy, and good for your mind and body as massage.
It does not require a tech-savvy degree or pictures of a fancy spa, or even an unlimited marketing budget to talk to potential clients on social media, it only requires natural conversation, and then a clean, quiet massage room, and a therapist who's attention is focused on helping their client relax, rest, and heal.
Some of the most natural, healing products used today are essential oils. They offer healing benefits that support our mind, body and spirit, allowing release of stress, anxiety and pain, and focusing on those benefits is how to grow a business.
Whether you want to learn how to grow a business for yourself, or for your salon or spa business, learning how to create your own website, how to do your own SEO, and learning how to use social media tools is a must - and that's where Massage Education Guide can help.