How to Grow a Business
7 Fast, DIY Ways to Get More Massage Clients

With our blueprint on how to grow a business, you can quickly learn how to use social media, build a website, and use SEO (Search Engine Optimization), to get more clients to your business - our main goal as we start the journey of having our own massage practice ...no boss, no time clocks, no commute.

7 DIY "Must-Haves" To Grow a Massage Therapy Business

1. Website

Websites attract new customers to your business, so that you make money, but they also introduce your business to the world, and tell your story.

By being available 24/7, even when you’re not, it's like an “always-open” business support during and outside of business hours.

But, a website can do something else that is very important for you ... help convert more of your visitors to real customers.

It can be your number one tool for standing out in a crowd of competition.

It’s not as hard to build anymore, or expensive, and you no longer need to be tech savvy to build a website.

Websites offer a better return on investment than any other form of advertising, and it's a great tax write-off. It also allows you to post testimonials about your business, offer pictures of the business (which makes people feel more comfortable walking in), and gives a list of your services and prices.

Learn more about how to build a simple website that attracts clients to your business.

2. Facebook Page

A page on Facebook can be the life blood of your business, and learning how to interact with your clients is critical!

Posts with conversation starters help you engage clients on a personal level, as well as discretely find services and products they are interested in learning about for their health.

Nothing gets folks talking like social media conversations that allow them to share stories, or self-help tips, or new diet trends, or, more importantly for you, their favorite spa experience. It doesn't always have to be about massage, but get them talking and sharing. 

This helps you determine where your business will go in the future, what services you will offer, and how to best serve your current and potential clients. Our guide helps you learn to grow your clientele through other business connections also, with tips on how to easily engage with owners and other professionals. 

Learn more AWESOME tips on how to engage clients on social media.

3. SEO

Search Engine Optimization (SEO) is a process of improving the quantity and quality of  traffic (visitors) that comes to your website from the search engines. It targets unpaid traffic, rather than paid traffic. 

Unpaid traffic is called natural or organic traffic. Paid traffic (like Facebook or Instagram ads) is direct traffic, leading directly to your website. 

Google My BusinessThis tool allows you to get ratings from already established clients, like testimonials, to help you get new referrals to your business - easy tips on how to grow a business using GMB to improve SEO fast!

Learn more about SEO tips that get clients for your Business.

4. LinkedIn

Using specific step-by-step strategies for making connections on this social media platform allows you to get clients into your business that are professional, hard-working (stressed, tired, and needing to relax) individuals that need massage on a regular basis, and can afford your services. 

Learn more about How to Use LinkedIn to Grow Your Massage Business.

5. Email List

Gathering emails of all you clients, and potential clients allows you to communicate easily and effectively, during holidays when you sell lots of gift certificates, and during slow times, by offering specials or discounts.

6. Facebook Ads Know-How

What? Create Facebook Ads on your own, with no "expert" help, no $1K per hour guru doing it for me? Yep! You can do it easily with a super easy, step-by-step guide to show you how to grow a business with Facebook Ads.

7. Add-on Services 

Never underestimate the power of relaxing Add-on services that provide additional therapeutic relaxation, and greatly enhance the massage experience!

Learn more about Add-On services that bring in big bucks for your business!

How to Grow a Business with Social Media?

In this day and age, any business that wants to succeed must go online.

With so many crazy things going on in the world, all the changes have affected the way people live and do business, and people go online and talk about it all the time.

So, why not be there too. Listen, have conversations, and suggest massage therapy as a way to relax and reduce stress.

Sure, there are other ways to unwind, but none as healthy, and good for your mind and body as massage.

Talk about:

  • The benefits of massage
  • Types of massage
  • Essential oil benefits
  • Add-on services that create a deeper state of relaxation

It does not require a tech-savvy degree or pictures of a fancy spa, or even an unlimited marketing budget to talk to potential clients on social media, it only requires natural conversation, and then a clean, quiet massage room, and a therapist who's attention is focused on helping their client relax, rest, and heal. 


How to Grow a Business with Essential Oils 

Some of the most natural, healing products used today are essential oils. They offer healing benefits that support our mind, body and spirit, allowing release of stress, anxiety and pain, and focusing on those benefits is how to grow a business.

  1. Peppermint  - soothes stomach issues like nausea 
  2. Bergamot  - helps skin conditions like eczema and acne
  3. Lavender  - encourages relaxation
  4. Eucalyptus - to loosen congestion in nasal passages and chest - great for relaxation too!
  5. Tea Tree - to help boost immune system
  6. Rose - to reduce anxiety
  7. Sandalwood - to calm nerves
  8. Chamomile - used for mood support
  9. Jasmine - helps relieve depression

Whether you want to learn how to grow a business for yourself, or for your salon or spa business, learning how to create your own website, how to do your own SEO, and learning how to use social media tools is a must - and that's where Massage Education Guide can help.

Go back to Massage Education Guide Homepage

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