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Using Facebook Messenger for business marketing offers a huge advantage over other traditional types of communication, and has transformed the way customers expect to communicate with businesses, with over 20 million messages being sent between customers and companies every month.
Most often, real people are behind Messenger marketing, while others are powered by bots, and some are even a combination of both. No matter how a campaign is ran, or whether it's using Facebook Messenger, WhatsApp, or Instagram Direct, all messaging apps have the ability to create real connections with customers that other businesses only dream about.
Facebook Messenger, commonly known as Messenger, is a free instant-messaging platform that lets users chat, share pictures, videos, audio, files, conduct group chats, interact with customers naturally. The platform is one of the most downloaded apps in the world, with well over 1 billion active monthly users.
Benefits of using Facebook Messenger for Business Marketing
There’s a bunch of reasons why so many businesses are using Facebook Messenger marketing, including:
1. Enable Messages on Your Page
Your page can accept and send messages only if you’ve enabled Messenger.
To turn on Messenger for your page:
2. Configure Message Settings
There are two settings to adjust for your business Messenger: Response Time and Instant Replies. To access them, go to:
To set the response time for your page:
On Vacation or Closed?
When your business is closed, you can set your messaging status to Away, so it doesn’t reflect your response time stats.
To enable this feature:
3. Set Up to Send Instant Replies
You can set Instant Replies to go to people the first time they message your page. This feature is located below Response Time under Messaging.
4. Learn About Users Who Message You
Facebook makes it easy to personalize your communications by displaying personal details of the people messaging you to the right of their message. Facebook links to their profile and tells you if the person has liked your page and when, any previous communication between you and where they work, went to school, live and are from.
5. Add Relevant Keywords
Facebook Messenger for Business allows you to add keywords so you can easily manage conversations.
7. Add a Messenger Box to Your Website
Encourage your website visitors to contact you on Facebook with the new and improved Page Plugin.
Add this box to your website to showcase your page’s timeline and upcoming events, along with the ability to private message your page.
Read more about building your business Messenger or through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest.
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