Marketing massage therapy and sharing your resume on LinkedIn can help grow your clientele, help clients see all the services that you are trained in, and create a fun way to communicate with other massage professionals.
However, if marketing yourself is not done with purpose on LinkedIn, it can be a waste of time and effort.
Effective communication is critical for any professional or small business, but in massage, marketing is essential to success.
If a therapist is extremely skilled in providing massage therapy, but too afraid to share their experience with clients and/or sources for clients, their business will be doomed for success.
Social media is one of those places that you can easily share information about the massage services you provide.
Here are a few tips on marketing yourself on LinkedIn:
Marketing massage therapy must offer one very important aspect...making sure the information we share is worth sharing!
High quality content brings more people to your website or blog. When they arrive, make sure that they can learn more about you and your experience, as well as the benefits of massage therapy for their lives.
Your information is high quality content if it is helpful information, something that's valuable, not just self promotion of yourself, services, or business.
Social media gives us a type of "permission" to share ourselves with others, but you must respect that permission. To do that, only 10-15% of your posts should be promotional of business services.
Remember, that people do not want to be "sold" to, but they love information that helps them make daily life better! Learn how to market yourself and your business.
Educate people about their pain, their body aches, and injuries that you are trained to help with, and gently remind them of your work experience.
As long as you are offering helpful information, and connecting to your client’s needs, marketing massage therapy with social media can be the answer to your need for more regular massage clients.... or the job of your dreams.