With easy, Do-It-Yourself tips on how to grow a business, you can learn how to use social media, build a website, and use SEO (Search Engine Optimization), to get more clients to your business, which is the goal as we start the journey of having our own massage practice ...no boss, no time clocks, no commute.
Websites attract new customers to your business, so that you make money, but they also introduce you to the world, and tell your story.
By being available 24/7, even when you’re not, it's like an “always-open” business support during and outside of business hours.
But, a website can do something else that is very important for you ... help convert more of your visitors to real customers.
It can be your number one tool for standing out in a crowd of competition. It’s not as hard to build anymore, or expensive, and you no longer need to be tech savvy to build a website.
Websites offer a better return on investment than any other form of advertising, and it's a great tax write-off. It also allows you to post testimonials about your business, offer pictures of the business (which makes people feel more comfortable walking in), and gives a list of your services and prices.
Learn more about how to build a website that attracts clients to your business.
2. Social Media
Social Media can be the life blood of your business, and learning how to interact with your clients is critical!
Conversation starters help you engage clients on a personal level, as well as discretely find services and products they are interested in learning about for their health.
This helps you determine where your business will go in the future, what services you will offer, and how to best serve your current and potential clients.
Learn more about how to engage clients on social media.
Search Engine Optimization (SEO) is a process of improving the quantity and quality of traffic (visitors) that comes to your website from the search engines. It targets unpaid traffic, rather than paid traffic.
Unpaid traffic is called natural or organic traffic. Paid traffic (like Facebook or Instagram ads) is direct traffic, leading directly to your website.
Learn more about SEO tips that get clients for your Business.
4. Google My Business
This tool allows you to get ratings from already established clients, like testimonials, to help you get new referrals to your business.
5. Email List
Gathering emails of all you clients, and potential clients allows you to communicate easily and effectively, during holidays when you sell lots of gift certificates, and during slow times by offering specials or discounts.
6. Facebook Ads Know-How
What? Create Facebook Ads on your own, with no "expert" help, no $1K per hour guru doing it for me> Yep! You can do it easily with a step-by-step guide to show you how.
7. Conversation Starters
Nothing gets folks talking like social media conversations that allow them to share stories, or self-help tips, or new diet trends, or, more importantly for you, their favorite spa experience. It doesn't always have to be about massage, but get them talking and sharing
In this day and age, any business that wants to succeed must go online.
With so many crazy things going on in the world, all the changes have affected the way people live and do business, and people go online and talk about it all the time.
So, why not be there too. Listen, have conversations, and suggest massage therapy as a way to relax and reduce stress.
Sure, there are other ways to unwind, but none as healthy, and good for your mind and body as massage. Talk about:
It does not require a tech-savvy degree or a fancy spa, or even an unlimited marketing budget to talk to potential clients on social media, it only requires natural conversation, and then a clean, quiet massage room, and a therapist who's attention is focused on helping their client.
Add-on services help make more money in a business.
For a spa or massage therapy business, these services could be added and offer an extended time of relaxation.
Some of the most natural, healing products used today are essential oils. They offer healing benefits that support our mind, body and spirit, allowing release of stress, anxiety and pain, and focusing on those benefits is how to grow a business.
The easiest, most innovative software for building a website, SEO, and sales funnels, and for growing a business is Groove.
Whether you want to learn how to build a business for yourself, or someone else, learning how to create your own website, how to do your own SEO, and learning how to use sales funnels is a must.