Massage Marketing and SEO

Massage marketing and SEO do not have to be something that you dread the thought of tackling. Even if you know nothing about this, learning it can actually be fun!

How SEO can get more clients for your business

SEO (Search Engine Optimization) is a step-by-step process to make your website more visible to those who are searching for businesses that offer the service they are looking for in your area through the search engines.

Let's say someone is having horrible back pain, and they type into a search for "back pain", and your name or the name of your company pops up - wouldn't that be great!

Or, if a woman is searching for someone who offers "Pregnancy massage", they type it in a search, and your name pops up!

Think about pregnant women who come for massage. Maybe they haven't slept well for days or they are having painful edema in their legs and they slept through the entire massage.....what if they had searched "edema in pregnancy", and your name had popped up...wouldn't that be great!

Keep these people in your mind if you are having a difficult time learning SEO, and speaking to people about your services.

If you're thinking about how to market your services with SEO, market from the perspective of the client who was searching for relief from specific pain. Be genuine and promote  services that actually help people in need.

SEO and Massage Marketing

Easy SEO tips for business!

1. Use keywords and Keyword Phrases for your niche

  • Pregnancy Massage - Mommy massage, Pregnancy massage therapist, Prenatal massage
  • Infant- Massage - Baby massage, Massage for colic, Massage to relax baby,
  • Fibromyalgia Massage -  Fibromyalgia Pain Relief, Arthritis pain relief, Fibromyalgia Forums
  • Craniosacral Massage - Upper body massage, back and neck massage, head massage
  • Sports massage - sports massage therapy, massage for runners, massage for athletes, massage for cyclistsMassage 
  • Oncology massage - massage for cancer patients, cancer massage
  • Dog Massage / Animal Massage  - cat massage, dog massage therapist
  • Equine Massage- Horse massage, massage for horses, Equine Chiropractors

2. Focus content on user experience - what are your visitors looking for, answer that question and answer to the best of your ability. Quality content is a key factor in SEO .

3. Focus on backlinks - they are critical to your page and domain authority. Keep in mind that awesome content is the key, but backlinks help earn ranking in SERPS, so spend time each day getting backlinks

4. Don't try and get every SEO factor right - focus on keywords, great content, and backlinks.

5. Choose page URLs carefully - 3-6 words should tell the user your basic content

6. Optimize images by: 

  • Reduce size to help better load time
  • Choose the best file format - PNG, JPEG, and GIF are all good, but JPEG is best for vibrant colors, and PEG is best for simple pics
  • Optimize image file name -  use descriptive relevant keywords
  • Use ALT tags - Alternate text tags give search engines clues about what the image is and helps page to rank
  • Include captions on images, and ensure image and text compliment each other
  • Use videos when possible as they help SEO
  • Optimize for snippets 
  • Optimize for voice search
  • Focus on mobile first indexing, as search engines use mobile version of content for ranking

Where to start in social marketing?

Step 1 - Realize -The best massage marketing tool- IS YOU!

Buy scrubs and wear them as you talk to folks, both online and in person. Dress, talk, and act like the healthcare professional that you are.

Learn SEO - if you know nothing about this, either hire someone or learn it yourself, it is that important.

Step 2 - Invest in free advertising

Take care of already existing clients by offering incentives, like $5 off their next massage for referring a friend or a free foot scrub with a one hour massage if someone in their family makes an appointment with you.

Marketing massage through social media interactions, if done from an educational perspective, can also be very profitable for your business.

Step 3 - Establish professional relationships

Join business and professional organizations in your town or community and get to know people that can help you grow your business. If they have an already established clientele, they know lots of people and they can refer clients to you.

Remember the business owners' names , as well as the names of their spouses, children and co-workers. Write names down if you need to, but remember those names.

This lets them know you are a true, caring community friend that is genuine and it will make them want to be around you, because you know the people around them.

Step 4 - Purchase massage marketing tools that can be given away free to potential clients

My personal favorite? Carabiners with your business name and telephone number. People use them as key rings. They always have their keys, and that means they will see your name and number often.

Get my book, Sorry, I'm Booked,  which will help you understand the importance of building a good website and how easy it can be to build it yourself.

Learn more about marketing your business with the AMTA Marketing Toolkit.

From the basics of becoming a professional therapist, to marketing services for a specific clientele, learning successful marketing massage strategies provides a good way to start and maintain a successful career in massage.

Go back to Massage Education Guide Homepage

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