Social Media Marketing

Social media marketing can grow your business in ways you never thought possible by simply communicating thoughts, ideas, and having an online conversation with someone who is interested in what you have to say about the subject.

Marketing takes lots of time, energy, and sometimes money. But, creating online connections and using social media to communicate interesting details can make online business a breeze!

Want to share that you have openings for appointments or a 1 p.m. cancellation? Share it on your favorite social media venue!

Interested in promoting a new service or product you sell? Talk about it on social media.

Share about benefits, uses, preventions, and provide a simple solution to a common problem...and you are helping someone, while making money at the same time.

Folks are sharing things on social networks that help their businesses everyday, whether it's an online or offline business. Everyone is understanding that Facebook, Twitter, Pinterest, LinkedIn, and YouTube are easy and fun media outlets that can spread the word about services and products quickly.

Not only does participation in these social outlets create more business for you, they can also create a way to communicate easily with already established customers as a way to remind them of your business and encourage them to re-visit you again.

It is almost expected of businesses anymore to have an online presence with customers. More and more folks shop online, and the numbers are growing every year.

But, just building your website is not enough.

Customers want to interact about products and services. They want the ability to carry on a conversation about potential purchases... what are the ingredients, and how will it make life better!

And, if you choose not to do social media marketing, your competition will steal your business away quickly, because they are online, having conversations and selling to your customers!

Massage therapists (and all other business professions) can no longer ignore the fact that social media rules, and if they choose not to participate, they are choosing to lose customers. And you can't just be online sharing information, you have to be there and share effectively, to create action...and the sale!

Scary? Maybe so at first, but it can be fun and profitable at the same time.

Social Media Marketing For Dummies explains in detail how a social media presence can change the direction of your business. It shows how effective you can be interacting with customers, while proving how inexpensive marketing can be!

Facebook

Facebook has brought social media marketing to the forefront for business, as it allows us to share (advertise socially) to friends of friends of friends...and then their friends!

The power of Facebook for business is huge!

It may seem as if this social media giant is for sharing what you are having for dinner, or sharing the picture you just made of your new pedicure, or finding your high school sweetheart, but the ability that it has to grow a business is unbelievable.

It can be used to market new services or products, but also to connect with new customers and re-connect with old ones....beautiful!

The easiest way to start sharing with Facebook is to start a business page, then add information to the page with links to your business website.

Be sure to tell massage stories about how it has helped with various conditions - both chronic and severe!

Twitter

Twitter can be as powerful as Facebook, if used correctly.

It is a great way to connect with your customers, but also to create new customers. Many learn Twitter marketing to create brand recognition and to generate visitors to an online or offline business.

The difference in Facebook and Twitter is that most on Twitter will not follow you unless they are truly interested in what you talk about, in the products or services you offer.

So, marketing on Twitter has to be a well-thought-out strategy. Carefully choose what you will talk about to gain interest and encourage folks to visit your website. Ask questions to find out what's important to your customers, what they need, and about how they feel about your competition.

With only 140 characters, you must make a point with your "Tweet". Sometimes this is a really good thing, because are forced to share only the basics, no rambling on Twitter.

Your communication with customers or potential customers will be short, sweet and to the point..which may be what keeps them returning to your business!

Pinterest

Pinterest is the newest social media marketing craze that allows you to share all the coolest things you find on the web. Folks use the pins for ideas on how to decorate rooms in their homes, find recipes for their family meals, or to information on the newest types of massage and treatments.

You can view boards to get ideas and inspiration from others who share your same interests. It allows you to not only share, but to connect with people all over the world that have your same interests.

LinkedIn

Marketing massage therapy on LinkedIn, a professional "hang-out" social media site, allows you to join and connect with other professionals, find former colleagues, look for a job or business opportunity, or ask for and share advice from other professionals around the world.

It is the worlds largest network for professional people with over 161 million member in over 200 countries across the world. Members do hundreds of professionally oriented searches on LinkedIn everyday.

If you are searching for a job, need to fill a position in your business, or just want to connect with others in your profession, LinkedIn is where you need to be!

Why use social media marketing?

Businesses are discovering every day that sharing on social media is a definite plus for business. And new reports show that this trend will only grow through the years. 

Social media marketing not only allows us to share information about your business, but to also learn from others who are more successful and experienced. With comments, feedback and the ability to ask questions, we have a virtual professor at the touch of a button, ready to teach us things we didn't even know we needed to learn.

Go back to Massage Education Guide Homepage from Social Media Marketing

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