Marketing Massage Therapy with Social Media

Marketing massage therapy services through social media can grow your clientele, educate established clients about services they may have never tried, and create a fun way to communicate with clients.

However, if marketing is not done with purpose on social media, it can be a waste of time and effort.

Effective communication is critical for any small business, but in massage, and on social media, marketing massage therapy is essential to success.

If a therapist is extremely skilled in providing massage therapy, but too afraid to open their mouths and share the benefits of massage therapy with potential clients and/or sources for clients, their business will be doomed for success.

Social media is one of those places that you can easily share information about the massage services you provide.

Here are a few tips on marketing massage therapy on social media:

• Share not only the services you offer, but the benefits of massage therapy for specific aches and pains that most people have, such as headaches, back pain, and sinusitis

• If you offer specialty services for a specific population, such as pregnancy massage for expecting mothers, "like" businesses who sell, cater, or provide other services to expectant mothers. Share the benefits of massage therapy for pregnant women and make sure your telephone number/contact information is on your page.

• Connect with physicians, nurse practitioners, birth assistants, and other health care providers for pregnant women (or whatever pain or medical demographic of patients are in your practice) on professional social media sites such as LinkedIn.

• Make you message interesting, clear, and beneficial. Your communication will not work in any type of advertising if it is not compelling to the reader.

• Your message should fill a need for your potential client. It should talk about results of therapy, like, "9 out of 10 people report that their headache has disappeared by the end of the massage session" or "I incorporate stretching techniques that you can use at home to relieve sciatica pain" or something else that helps them understand you provide skills specific to their pain.

Marketing massage therapy online has one very important aspect...making sure the information we share is worth sharing!

High quality content brings more people to our website or blog. When they arrive, make sure that they can learn more about you and your practice, as well as the benefits of massage therapy for their lives.

Your information is high quality content if it is helpful information, something that's valuable, not just self promotion of your business.

Social media is gives us a type of "permission" to share with others, but you must respect that permission. To do that, only 10-15% of your posts should be promotional of business services.

Remember, that people do not want to be "sold" to, but they love information that helps them make daily life better!

Get Up to Speed with Online Marketing teaches how to use blogs, websites and social media to grow your business, and keep your clients informed, keeping them returning to your practice.

Educates people about their pain, their body aches, injuries that you are trained to help with, and gently remind them of your work.

As long as you are offering helpful information, and connecting to your client’s needs, marketing massage therapy with social media can be the answer to your need for more regular massage clients.

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